ContentFi Labs ("ContentFi Labs", "we", "our", "us") is committed to protecting your privacy. We have prepared this Privacy Policy to describe to you our practices regarding the Personal Data (as defined below) we collect, use, and share in connection with the ContentFi website and other software provided on or in connection with our services, as described in our Terms of Service (collectively, the “Service”).
This Privacy Policy explains what personal information we collect, how we use and share that information, and your choices concerning our information practices. Before using the Service or submitting any personal information to ContentFi Labs, please review this Privacy Policy carefully and contact us if you have any questions. By using the Service, you agree to the practices described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not access the Site or otherwise use the Service. This Privacy Policy is incorporated into and forms part of our Terms of Service.

“Personal Data” means data that allows someone to identify you individually, including, for example, your name, email address, as well as any other non-public information about you that is associated with or linked to any of the foregoing. “Anonymous Data” means data, including aggregated and de-identified data, that is not associated with or linked to your Personal Data; Anonymous Data does not, by itself, permit the identification of individual persons. We collect Personal Data and Anonymous Data as described below.
(a) Information You Provide Us.
(i) When you use our Service, update your account profile, or contact us, we may collect Personal Data from you, such as email address, first and last name, user name, and other information you provide. We also collect your blockchain address, which may become associated with Personal Data when you use our Service.
(ii) Our Service lets you store preferences like how your content is displayed, notification settings, and favorites. We may associate these choices with your ID, browser, or mobile device.
(iii) If you provide us with feedback or contact us, we will collect your name and contact information, as well as any other content included in the message.
(iv) We may also collect Personal Data at other points in our Service where you voluntarily provide it or where we state that Personal Data is being collected.
(b) Information Collected via Technology.
(i) As you navigate through and interact with our Service, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:
Information Collected by Our Servers. To provide our Service and make it more useful to you, we (or a third party service provider) collect information from you, including, but not limited to, your browser type, operating system, Internet Protocol (“IP”) address, mobile device ID, blockchain address, wallet type, and date/time stamps.
(ii) Log Files. As is true of most websites and applications, we gather certain information automatically and store it in log files. This information includes IP addresses, browser type, Internet service provider (“ISP”), referring/exit pages, operating system, date/time stamps, and clickstream data. We use this information to analyze trends, administer the Service, track users’ movements around the Service, and better tailor our Services to our users’ needs. For example, some of the information may be collected so that when you visit the Service, it will recognize you and the information can be used to personalize your experience.
(iii) Cookies. We use cookies to collect information. We may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them) to analyze how users interact with our Service, make improvements to our product quality, and provide users with a more personalized experience.
(iv) How We Respond to Do Not Track Signals. Our systems do not currently recognize “do not track” signals or other mechanisms that might enable Users to opt out of tracking on our site.
(c) Information Collected from Third-Party Companies.
We may receive Personal and/or Anonymous Data about you from companies that offer their products and/or services for use in conjunction with our Service or whose products and/or services may be linked from our Service. For example, third-party wallet providers provide us with your blockchain address and certain other information you choose to share with those wallets providers. We may add this to the data we have already collected from or about you through our Service.
(d) Public Information Observed from Blockchains.
We collect data from activity that is publicly visible and/or accessible on blockchains. This may include blockchain addresses and information regarding purchases, sales, or transfers of NFTs, which may then be associated with other data you have provided to us.

We use your personal information for the following purposes:
(a) Service Delivery, including to:
(i) Provide, operate, maintain, and secure the Service;
(ii) Create, maintain, and authenticate your account;
(iii) Process transactions.
(b) Communicating with You, including to:
(i) send you updates about administrative matters such as changes to our terms or policies;
(ii) provide user support, and respond to your requests, questions and feedback.
(c) Service Improvement, including to:
(i) improve the Service and create new features;
(ii) personalize your experience;
(iii) create and derive insights from de-identified and aggregated information.
(d) Marketing and Advertising, including for:
Send you marketing communications, including notifying you of special promotions, offers and events via email and other means.
(e) Compliance and Protection, including to:
(i) Comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities;
(ii) Protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims);
(iii) Audit our compliance with legal and contractual requirements and internal policies;
(iv) Prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.

(a) Affiliates. We may share personal information with our current and future affiliates, meaning an entity that controls, is controlled by, or is under common control with ContentFi Labs. Our affiliates may use the personal information we share in a manner consistent with this Privacy Policy.
(b) Government Authorities. We may share your Personal Data with government authorities when required to do so for the Compliance and Protection purposes described above.
(c) Third Party Service Providers. We may share your Personal Data with third party service providers to: provide technical infrastructure services; conduct quality assurance testing; analyze how our Service is used; prevent, detect, and respond to unauthorized activities; provide technical and customer support; and/or to provide other support to us and to the Service.
(d) Professional Advisors. We may share your Personal Data with outsourcing professional advisors, such as lawyers and accountants, where doing so is necessary to facilitate the services they render to us.
(e) Corporate Restructuring. We may share some or all of your Personal Data in connection with or during negotiation of any merger, financing, acquisition, or dissolution transaction or proceeding involving sale, transfer, divestiture, or disclosure of all or a portion of our business or assets. In the event of an insolvency, bankruptcy, or receivership, Personal Data may also be transferred as a business asset. If another company acquires our company, business, or assets, that company will possess the Personal Data collected by us and will assume the rights and obligations regarding your Personal Data as described in this Privacy Policy.
(f) Complainants. If you are a Creator, we may, at our sole discretion, share your personal information with individuals who claim that your Digital Artwork or Art Content may infringe their intellectual property and other proprietary rights.
(g) Other Disclosures. We may also disclose your Personal Data: to fulfill the purpose for which you provide it; for any other purpose disclosed by us when you provide it; or with your consent.

You have several choices regarding the use of information on our Services:
(a) Email Communications. You may opt out of marketing communications by following the unsubscribe instructions in any marketing email we send you. Please note, however, that you may continue to receive communications as described in the Communicating with You section after opting out of marketing communications.
(b) Cookies. If you decide at any time that you no longer wish to accept Cookies from our Service for any of the purposes described above, then you can instruct your browser, by changing its settings, to stop accepting Cookies or to prompt you before accepting a Cookie from the websites you visit. Consult your browser’s technical information. If you do not accept Cookies, however, you may not be able to use all portions of the Service or all functionality of the Service.
(c) Update or Correct Personal Information. You can contact us and request any updates or corrections needed to keep your personal information accurate, current, and complete.

We may retain your Personal Data as long as you continue to use the Service, have an account with us, or for as long as is necessary to fulfill the purposes outlined in this Privacy Policy. We may continue to retain your Personal Data even after you deactivate your account and/or cease to use the Service if such retention is reasonably necessary to comply with our legal obligations, to resolve disputes, prevent fraud and abuse, enforce our Terms or other agreements, and/or protect our legitimate interests. Where your Personal Data is no longer required for these purposes, we will delete it.

We care about the security of your information and use physical, administrative, and technological safeguards to preserve the integrity and security of information collected through our Service. However, no security system is impenetrable and we cannot guarantee the security of our systems. In the event that any information under our custody and control is compromised as a result of a breach of security, we will take steps to investigate and remediate the situation and, in accordance with applicable laws and regulations, notify those individuals whose information may have been compromised.

The Service may contain links to other websites not operated or controlled by ContentFi Labs, including social media services (“Third Party Sites”). The information that you share with Third Party Sites will be governed by the specific privacy policies and terms of service of the Third Party Sites and not by this Privacy Policy. By providing these links we do not imply that we endorse or have reviewed these sites. Please contact the Third Party Sites directly for information on their privacy practices and policies.

To use our Service, you must use a third-party wallet which allows you to engage in transactions on public blockchains. Your interactions with any third-party wallet provider are governed by the applicable terms of service and privacy policy of that third party. We urge you to take steps to ensure it is and remains secure. If you discover an issue related to your wallet, please contact your wallet provider.

Our Service is not directed to children who are under the age of 16. ContentFi Labs does not knowingly collect personal information from children under the age of 16. If we learn that we have collected personal information from a child under the age of 16 without the consent of the child’s parent or guardian as required by law, we will delete that information.

The Service and our business may change from time to time. As a result we may change this Privacy Policy at any time. When we do we will post an updated version on this page, unless another type of notice is required by applicable law. By continuing to use our Service or providing us with personal information after we have posted an updated Privacy Policy, or notified you by other means if applicable, you consent to the revised Privacy Policy and the practices described in it.

If you have any questions about our Privacy Policy or information practices, please feel free to contact us at our designated request address: contact@contentfi.net.